E-commerce platformsUSOrders from your Amazon seller store become deals in the CRM as soon as Amazon reports them, stock in Amazon's warehouses shows on the product card, and the manager sees every status change without opening a second tab.
An Amazon seller store lives by its own rules: orders arrive around the clock, buyers ask to cancel, the goods sit in Amazon's warehouses, and the seller panel is the only place where all of it can be seen. When the same company also sells from its own site and takes calls, the manager ends up switching between windows and retyping order numbers. The connection uses Amazon's own interface for sellers: Amazon itself sends a notification when an order changes, the order appears in the CRM as a deal with its lines and status, warehouse stock shows on the product card, and listing changes go from the CRM back to the store. The buyer's name, address and phone appear in the CRM only if you ask Amazon for that permission separately.
Before the manager refreshes the Amazon seller panel between calls, and a buyer's request to cancel is noticed after the parcel has already been packed.
After Amazon itself sends a notification about the change, the deal in the CRM moves to the new stage, and a cancellation request shows up on the deal as a task before anyone touches the goods.
Before the manager quotes 'in stock' from memory, not knowing that half of it is reserved for open orders and a box is still on its way to the warehouse.
After the product card in the CRM shows, for each store region, what is available for sale, what is on its way, what is reserved and what is unsellable, straight from Amazon's warehouse data.
Before a new product or a corrected description is entered in the CRM, then retyped into the Amazon listing by hand, and the two drift apart within a month.
After the CRM creates the listing in your Amazon store, sends partial updates when a field changes, and removes the listing when the product is retired, so the store and the CRM say the same thing.
Before Amazon orders live in the seller panel, site orders in the shop admin, and the weekly sales picture is assembled from two exports.
After both channels are deals in one CRM, filtered by source, and the report by product and by channel is one screen. Whether an Amazon buyer gets a full client card depends on the separate buyer-data permission from Amazon.
For those who want to check: each point links to the official documentation page it comes from.
Orders of a seller store are read through Amazon's official interface for sellers, which Amazon itself intends for synchronising orders with outside systems; orders can be selected by creation or update period, and each order returns its lines and status.
Source: developer-docs.amazon.com ↗ checked 2026-09-28Instead of constant checking, Amazon itself sends a notification about an event the connection has subscribed to.
Source: developer-docs.amazon.com ↗ checked 2026-09-28An order-change notification arrives on every change of order status, including a buyer's request to cancel, and the connection can subscribe only to the change types it needs.
Source: developer-docs.amazon.com ↗ checked 2026-09-28Stock in Amazon's warehouses is available in real time for each store region: available for sale, on its way, reserved and unsellable.
Source: developer-docs.amazon.com ↗ checked 2026-09-28Listings can be created, updated fully or in part, and removed for a specific seller and a specific Amazon store.
Source: developer-docs.amazon.com ↗ checked 2026-09-28Access to store data is granted by the seller explicitly, through standard authorisation; a connection used only inside one company is registered with Amazon as a private developer.
Source: developer-docs.amazon.com ↗ checked 2026-09-28Before anything is connected, the developer registration must pass Amazon's review, and access is granted by type of data: each permission — orders, stock, listings — is requested and approved separately, and a request without the approved permission is refused. The buyer's name, address and phone are restricted data: they need a separate, stricter review, a separate temporary key for each request, and the connection must follow Amazon's Data Protection Policy, including deleting buyer data no later than 30 days after it was received. Searching orders is allowed roughly once every three minutes with a small reserve for bursts, so the main flow of orders comes through Amazon's own notifications, not through repeated checks; any request above Amazon's limits is refused with an error rather than queued. Europe, North America and the Far East are separate regions with separate addresses, so a store in each region is connected to its own region.
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Learn more →Accounting, telephony, website, payments and messengers feed the CRM on their own.
Learn more →Orders, requests and answers around the clock, straight into your CRM.
Learn more →Flows between CRM, email, spreadsheets, payments and AI, on your own server.
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E-commerce platformsUSOrders from your Shopify store flow into your CRM, delivery and mailing on their own
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E-commerce platformsUSYour own WordPress store: orders, products and customers flow into CRM, delivery and payments without manual copying
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Payments & POSUSPayments accepted worldwide, tied straight into the order that's waiting on them
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Payments & POSUSOne checkout for 125+ local payment methods, plus automatic tax and subscription billing
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Accounting & ERPUSA won deal in the CRM becomes a customer and a sales order in NetSuite, invoices and payments come back to the deal, and the sales team never has to ask accounting 'has this been paid?'.
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E-commerce platformsUSOrders from your Squarespace store become deals in the CRM the moment they are paid, stock is updated from the warehouse, and every buyer gets a client card with their full history.
See scenarios →Implementation · Development · Integrations →
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