01
The Monday report fills itself
Before every Friday the sales lead spends two hours copying deals from the CRM into the director's workbook, and the numbers are already stale by Monday.
After the CRM writes every closed deal, its amount and its manager into the report sheet as it happens; the formulas and charts on the summary tab work on live rows, and Friday evening belongs to the sales lead again.
02
The price list lives in Excel, the CRM follows it
Before the owner updates prices in a workbook, then someone retypes them into the CRM, and for a week managers quote from two different lists.
After the owner keeps editing the same workbook; the connection reads the changed rows and updates the products in the CRM, so every new quote uses today's price and nobody retypes anything.
03
The payment log matches the deals
Before the accountant records incoming payments in a workbook, the manager marks deals as paid in the CRM from memory, and at month end the two lists disagree.
After a payment row entered in the workbook finds its deal in the CRM by invoice number and marks it paid; a deal marked paid in the CRM appears in the log with the date and amount, and the month closes without a reconciliation evening.
04
Stock from the warehouse sheet shows in the deal
Before the warehouse keeps stock in a workbook, and a manager promises a client goods that were sold yesterday.
After the connection reads the stock sheet several times an hour and shows the current quantity next to the product in the CRM; when stock hits zero the product is hidden from new quotes until the warehouse updates the row.