01
A visitor writes in the chat
Before the support agent answers in Intercom, decides the person is a potential client and creates a lead in the CRM by hand — or forgets to.
After a new conversation with a new contact creates a lead in the CRM with a link to the chat, and the sales manager picks it up without asking support to forward anything.
02
The client paid
Before the client paid yesterday, but Intercom still shows them a message about the trial ending, because the payment lives in another system.
After the payment in the CRM or the billing system goes to Intercom as an event on the contact, the onboarding series starts, and the trial reminder stops.
03
Sales and support see one client
Before the manager calls a client to offer an upgrade, unaware that the same client has an open complaint in Intercom since Monday.
After the CRM card shows the open conversations and their status, and the Intercom contact shows the deal stage and the plan, so both teams talk to the client knowing the whole picture.
04
The manager replies from the CRM
Before to answer a question from the chat the manager opens Intercom, finds the conversation, writes the reply and then notes it in the CRM.
After the reply written in the CRM goes into the Intercom conversation on behalf of the manager, and the client's answer comes back into the same card.